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Doug Firby

Calgary Correspondent for Automotive News Canada

[email protected]

See All Staff Page
Recent Stories
Carle Ford
Keys to retail resurgence are better tools, TLC, says Ford dealership

Carle Ford in Gatineau, Que., store became a CADA Laureate by responding to changing consumer habits.

Oak-Land Ford Exterior
How COVID changed dealership group AutoIQ — for the better

The tactics employed by AutoIQ dealership group during the COVID-19 pandemic were sometimes risky, but the innovations proved revelatory.

Smith Panther Ramsay
Focus on diversity, equity, inclusion 'makes good business sense,' panel says

Creating inclusive workspaces in the automotive manufacturing, distribution and retail sectors is not just a feel-good undertaking, it’s an essential part of doing business, according to panelists at an Automotive News Canada online forum said.

2024 Mercedes-Benz E-Class 1.jpg
What’s ‘beyond’ for Mercedes-Benz when it comes to EVs and ICE vehicles?

Dealers recently got a look at a mix of eight electric and internal-combustion vehicles in the product pipeline, and a sense from the company that it will slow its EV pace and introduce hybrids as part of the electrification transformation

Steele Colin Jamieson
How Steele Auto Group turned social media into sales, at a reasonable cost

A Steele Auto Group dealership in Nova Scotia joined with a marketing firm to produce online content for high conversion rates at a low cost.

BWM Laval
Why going green never goes out of season at an award-winning Quebec dealership

A sustainability success story has landed BMW Laval national recognition from the automaker.

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How persistence during the pandemic paid off for one dealer

A family-owned Quebec store navigated COVID-19 in a manner that sustained sales, which created an inventory windfall.

Matt Carpenter of SAIT
EV tech training program at Alberta college gets $850,000 boost from RBC

The EV technician training program at southern Alberta’s largest technical institute has received a $850,000 donation from the Royal Bank of Canada (RBC) to help ease the critical shortage of EV service technicians across the country.

Emile Korkor receives the 2023 North American Car of the Year award for the Acura Integra
Canadian Acura VP of U.S. sales is sold on California, but his soul is still Canadian

The road trip Acura executive Emile Korkor followed took him from Toronto to the United States to run sales.

Otto's Subaru Showroom
CADA’s top dealership thrives on family values

TLC for everyone is a guiding principle for customer service at Otto’s Subaru in Ottawa.

401 Group
How an Ontario dealership group wins big by thinking small

In the buy-sell world, size and scale is the name of the game, but smaller stores have many tricks up their sleeves.

Jason Battersby
Audi designer works in Germany but draws strength from Canada

After completing design school in Sweden, the Toronto native felt confident. But then his education was just getting rolling.

Inmotive Ingear Transmission
Suzuki taps two-speed transmission by Canada's Inmotive to power EVs

Inmotive, which unveiled its Ingear transmission design more than two years ago, announced Jan. 10 that it has signed a joint development agreement with Suzuki to develop its Ingear two-speed EV transmission for a future Suzuki electric vehicle.

Ford Lincoln Storefront
Ford Canada extends deadline for dealers to enrol in its EV programs

Ford Canada has again extended the deadline for dealers to enrol in its electric vehicle programs as the two sides try to resolve the concerns some retailers have spending up to $1.3 million to sell and service the automaker’s EVs beginning in 2024.

Honda Prologue
Honda rubs dealers the right way with its EV approach

Honda retailers appear to be quietly on board with an EV infrastructure program —  estimated at $300,000 to $400,000 — which is less costly than Ford’s, and a lot less contentious

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