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Doug Firby

Calgary Correspondent for Automotive News Canada

[email protected]

See All Staff Page
Recent Stories
Emile Korkor receives the 2023 North American Car of the Year award for the Acura Integra
Canadian Acura VP of U.S. sales is sold on California, but his soul is still Canadian

The road trip Acura executive Emile Korkor followed took him from Toronto to the United States to run sales.

Otto's Subaru Showroom
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TLC for everyone is a guiding principle for customer service at Otto’s Subaru in Ottawa.

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How an Ontario dealership group wins big by thinking small

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After completing design school in Sweden, the Toronto native felt confident. But then his education was just getting rolling.

Inmotive Ingear Transmission
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Inmotive, which unveiled its Ingear transmission design more than two years ago, announced Jan. 10 that it has signed a joint development agreement with Suzuki to develop its Ingear two-speed EV transmission for a future Suzuki electric vehicle.

Ford Lincoln Storefront
Ford Canada extends deadline for dealers to enrol in its EV programs

Ford Canada has again extended the deadline for dealers to enrol in its electric vehicle programs as the two sides try to resolve the concerns some retailers have spending up to $1.3 million to sell and service the automaker’s EVs beginning in 2024.

Honda Prologue
Honda rubs dealers the right way with its EV approach

Honda retailers appear to be quietly on board with an EV infrastructure program —  estimated at $300,000 to $400,000 — which is less costly than Ford’s, and a lot less contentious

f_150_lightning.jpg
Ford Canada extends deadline for dealers to enrol in $1.3M EV program

Ford of Canada has extended the deadline for its 440 dealers to decide whether they will make the investment the company is demanding if they want to sell electric vehicles.

Paul Valentine
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For many communities, supporting businesses is a two-way street: the businesses must also support the communities

Dealers must retool how they service and make money in the EV age

Dealerships across Canada are gearing up for increasing sales of electric vehicles, but the changes they face are coming on many fronts and sometimes at significant cost that could burden their franchises.

Bruce Hyundai
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Bruce Hyundai’s general manager saw an emerging trend that awakened the group to take action.

Jubilee Ford
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Destination Honda
How artificial intelligence can make data-driven decisions with customers in mind

Destination Auto Group receives “clear insight” weekly on its stores’ performance and has been able to make inventory and tactical adjustments much more quickly than it had in the past.

Darby and Baker
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These family retailers have seen a century of highs and lows and offer their perspective on achieving staying power.

Jack Carter Chevrolet-Buick-GMC-Corvette in Calgary
When vehicles are on order, communication is in order

Buyer frustration poses a huge challenge to dealerships that can’t get vehicles as quickly as buyers want. But proactive retailers are relying heavily on customer relationship management (CRM) and other tools to keep them up to date on their orders.

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