Even without provincial rebates for electrics, Dartmouth-based Steele Chevrolet-Buick-GMC-Cadillac is positioning itself by starting the conversation with customers. "Collectively we have made the decision to lean in and be a leader in Atlantic Canada,” says Peter Porteous, vice-president of business development.
The Genesis sales model used in Canada is being watched closely by the brand’s top brass. “We're learning an awful lot as a global organization on just how much the Canadian leadership was listening to the customer," says Mark Del Rosso, CEO of Genesis Motors North America.
Riding on a new platform, the latest Sentra features a bigger engine, new independent rear suspension and dual pinion rack electric power steering -- changes Nissan hopes will help lure younger buyers to the compact sedan when they consider their first vehicle at a key "career milestone."
Canadian dealerships can boost this profit centre without damaging their brand image; they just have to learn how. Consumers who have average credit ratings but higher debt-to-income ratios are more desirable than the nonprime buyers of the past.
While it’s common for dealerships to offer relocation bonuses for typically hard-to-fill positions such as service technician, Steele Auto Group, headquartered in Dartmouth, N.S., is offering up to $7,500 in relocation assistance on jobs across the board — and it's working.
Lincoln won’t offer Canadians the entry-level Aviator being sold in the United States, where it comes with cloth seats and is rear-wheel drive. The Reserve trim level, with leather upholstery and all-wheel drive, will start at $71,100 in Canada.