The Ontario Motor Vehicle Industry Council is warning dealers to no longer offer test drives, including those conducted at customers’ homes, or risk being in contravention of the province’s most recent COVID-19 Emergency Order released on April 3.
Women drive between 70 to 80 per cent of all consumer purchasing, according to global professional services firm EY. One expert says dealers need to give their store a pleasant environment through touches like clean floors and comfortable furniture – a setting that would appeal to both genders.
Cadillac Canada has opened five standalone storefronts in the past two years and there are independently operated Lincoln dealerships in the United States. But, Helen Jackson, director of Lincoln Canada, told Automotive News Canada that Lincoln remains focused on providing a premium experience to its customers in existing dual-franchise storefronts.