DULUTH, Minn. — Ram's 2020 EcoDiesel pickup will cost more than $51,000 for the base model when it launches in the fourth quarter.
The third-generation EcoDiesel will be priced at $51,290, including shipping, for the two-wheel-drive Tradesman Quad Cab version. Ram said the EcoDiesel is a $5,800 option over the standard 3.6-litre Pentastar VVT V6 eTorque engine on Tradesman and Big Horn and a $3,900 premium over the standard 5.7-litre HEMI V8 on the Sport, Rebel, Laramie, Longhorn, Limited.
The 3.0-litre V-6 EcoDiesel engine is produced at Fiat Chrysler Automobiles' Cento plant in Ferrara, Italy.
In a new twist this year, Ram is making the EcoDiesel engine available on the Ram Rebel. The diesel engine produces 480 pound-feet of torque, a 14-per-cent increase from the previous engine. Horsepower increases eight per-cent to 260 hp.
The Ram 1500 EcoDiesel is also rated to pull 5,700 kilograms (12,560 pounds), a major leap from the outgoing truck’s 4,218-kg (9,300-pound) rating and enough to surpass the Ford F-150 Power Stroke diesel, which is rated at 5,710 kilograms (11,400 pounds). Chevrolet's Silverado Duramax diesel pulls 4,218 kilograms (9,300 pounds).
Fuel economy will be announced closer to the release date.
The availability of the EcoDiesel across all Ram trim classes will give the truck "a competitive advantage in the marketplace," Mike Koval Jr., director of U.S. product marketing for Ram, told Automotive News during a media event here this week. "From our entry-level Tradesman, all the way up to our premium Limited edition quad cab, crew cab 4X4, 4X2, our consumers will have access to that level of technology and performance and fuel efficiency across the range. We are going to speak to the entire spectrum of diesel buyers."
U.S. sales of the Ram rose 28 per cent in the first half, enough for the truck to surpass the Chevrolet Silverado and become the No. 2 seller in the large pickup segment.
Total Ram sales in Canada were down four per cent to 46,715 through the first half of 2019. It remains the No. 2 seller in Canada, behind the Ford F series.
Ivan Drury, senior manager of insights for Edmunds, said having the EcoDiesel option across every Ram is "phenomenal."
And he said it's a good fit in the off-road-centric Rebel.
Drury said some consumers balk at paying an extra premium for a diesel engine in a high-end or specialty truck.
The ability to configure the new Ram across the board creates "a huge proposition" for buyers, Drury said, and adding an off-road truck with a diesel "definitely helps."
The 2019 Ram 1500 Classic is also offered with the second-generation 3.0-litre EcoDiesel.
Pricing for the Ram 1500 Classic EcoDiesel Quad Cab 4x4 starts at $51,370, plus $1,895 destination.