Electra Meccanica, the British Columbia-based electric-vehicle maker, will open a kiosk in a posh California neighbourhood throughout the holiday season in an effort to market its low-cost single-seat EV to environmentally conscious Americans there.
The kiosk will pop up in the highly trafficked Westfield Century City Shopping Mall on Santa Monica Boulevard in Los Angeles. The mall is located amongst the surrounding Beverly Hills, Bel Air, Santa Monica and Century City communities.
Electra Meccanica sales staff will introduce customers to the single-seat Solo EV commuter vehicle. Potential customers will have the chance to view, drive and place pre-orders for the car, set to be released in 2020.
“Los Angeles was strategically selected as the first market to launch the Solo because of the early adopter mentality prevalent throughout the city,” Paul Rivera, Electra Meccanica’s CEO, said in a statement. “We are thrilled to showcase the vehicle to Century City Shopping Mall customers at our kiosk. Our safe, environmentally responsible and fun EV will not only provide an exciting driving experience but will revolutionize commuting as we know it.”
The Solo features a 160-kilometre, has the ability cruise at highway speeds and can charge on a regular household (110V) socket in fewer than six hours. It is scheduled to be released in 2020 and expected to retail for less than US$20,000.
Electra Meccanica’s small outlet will be open daily from 10 a.m. to 9 p.m. during the 2019 holiday season, starting Black Friday, Nov. 29, 2019 through Sunday, Jan. 5, 2020.