Ford of Canada says it will not be exhibiting at auto shows next year.
“As the auto industry experiences change at a pace never seen before, Ford of Canada is transforming every part of its business,” company spokeswoman Lauren More said in an email Nov. 28.
“The company is moving fast to lead the EV revolution and is learning how to connect with consumers in new ways. These challenges mean making some tough choices and one of those decisions is to discontinue corporate support of auto shows in 2023 for both the Ford and Lincoln brands.”
Ford’s departure from the auto show circuit comes as organizers attempt to resurrect the events following three years of pandemic-related cancellations.
The Canadian International AutoShow is expected to resume Feb. 17-26 at the Metro Toronto Convention Centre.
But, Calgary’s show, which had been slated for March 8-12 at the BMO Centre at Stampede Park, was cancelled earlier this month due to insufficient interest from automakers.