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October 24, 2019 10:35 AM

Mazda extends MX name to new MX-30 EV crossover

Hans Greimel
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    Mazda MX-30 web a .jpg

    Mazda said the door layout of the MX-30 enhances functionality.

    TOKYO – Mazda's first mass-production electric vehicle will be a compact crossover called the MX-30 that gets suicide doors and a toned-down slit for a grille. And Mazda Canada  says it is “very interested in bringing this model to Canada.”

    The tapered rear of the MX-30 exudes a sportiness that pays tribute to the MX nomenclature also reserved for the MX-5 sporty coupe.

    Deliveries of the EV will begin in Europe next year. Media reports said the car may launch in the U.S. in 2021, though Mazda did not mention U.S. sales. Mazda Canada would like to see the car sold in Canada.

    “At this point, all I can say is that Mazda Canada is very interested in bringing this model to Canada and we’re currently working with our parent company to develop our EV strategy,” Mazda Canada spokeswoman Sandra Lemaitre said in an email to Automotive News Canada.

    Mazda CEO Akira Marumoto unveiled the car on Wednesday at the Tokyo auto show. Mazda Canada representatives were in Tokyo.

    The vehicle lacks a centre pillar between the front and rear doors, which swing opposite each of other. The rear doors are only half-doors, similar to those in the discontinued RX-8 sports car.

    Mazda rebrands the layout as "freestyle doors."

    It said: "Adoption of the freestyle doors not only enhances functionality but opens up a wide range of new and creative uses for the MX-30."

    The MX-30 body styling reflects the lines of the CX-30 compact crossover, but the roofline takes a more sloping silhouette for an active feel and aerodynamic performance.
    Under the hood, the MX-30 gets a new Skyactiv powertrain Mazda is calling e-Skyactiv. It runs on a 35.5-kWh lithium ion prismatic battery.

    Mazda had previously said the motor delivers 105 kilowatts of power with a maximum torque of 265 Newton-meters (195 pound-feet.)
    Inside the cabin, Mazda turns to cork inlays for trim detailing. It's an interesting throwback to Mazda’s roots as a cork-maker when the company was founded in 1920 as Toyo Cork Kogyo.

    Mazda engineered the vehicle itself, and the project is separate from the joint development Mazda is doing as part of a Toyota-led electric vehicle consortium. Formed in 2017, that group now also includes Subaru, Suzuki and Toyota supplier Denso.

    RANGE EXTENDER

    Mazda has said its upcoming EV will come in two forms.

    One will be a pure electric, the other a range extender. The pure EV will target markets such as Japan, Europe and China, where an EV can get by with a shorter range.

    But a range extender is seen as necessary for North America and other markets where daily drives are much longer.

    The range extender is expected to be powered by a small rotary engine.

    Mazda said last year it will deploy some form of electrification in all vehicles by 2030.

    Pure EVs and range extenders will make up five per cent of Mazda's lineup then. The rest will be combustion engines paired with some form of electrification, including mild, standard or plug-in hybrid setups.

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