Mitsubishi Canada President and CEO Tony Laframboise will retire on March 31, the company said Monday in statement. His replacement isn’t yet known.
Laframboise’s career spans 44 years with various auto manufacturers and retailers including Nissan Canada where he started his career in 1975.
Among the first employees at Mitsubishi Canada, Laframboise played a critical role in the growth of the organization in Canada which led to his appointment to the company’s top executive spot from his position as vice-president of sales and marketing in April 2017.
During his tenure as president and CEO, Mitsubishi Motors in Canada began an aggressive growth plan and brand transformation plan to reposition itself as a SUV company focused on bringing new technology to its customers.
Under his leadership, the company effectively doubled its SUV offerings, launched the Outlander PHEV, which became the first plug-in hybrid to sell more than 5,000 units in a calendar year in Canada and achieved two consecutive record sales years.
“I’m proud of the accomplishments of Mitsubishi Motor Sales of Canada over the past 17 years, particularly in the past two years where we have begun to reinvent the brand,” Laframboise said in a statement. “It is rare in a career to be part of the launch of a company, and then to lead it to its next evolution is nothing short of amazing. It has been a long and rewarding career for me and I look forward to the next chapter.”
Tomoki Yanagawa, division general manager of Mitsubishi’s America and Oceania division, paid tribute to Laframboise in a statement.
“Mr. Laframboise has been a pillar of the organization since the beginning and we wish him the very best in his retirement,” Yanagawa said.
Laframboise’s replacement will be announced at a future date, the company said.