Stellantis says it will keep Maserati despite the brand's heavy losses

Stellantis has no intention of selling its luxury vehicle business Maserati or aggregating the unit with other Italian luxury groups.

"Stellantis restates unwavering commitment to Maserati's bright future as the unique luxury brand of the 14 Stellantis brands," the carmaker said in a statement on July 30, while also reaffirming commitment to its entire portfolio.

Stellantis CEO Carlos Tavares warned last week that if the company's brands "don't make money, we'll shut them down."

His comments came after Stellantis delivered worse-than-expected results for the first half when the group's net income fell 48 per cent to €5.6 billion (US $6.1 billion).

Maserati reported an adjusted operating loss of €82 million from January to June. Its global vehicle sales fell more than 50 per cent to 6,500.

Some analysts had previously noted that Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped, given their marginal contribution to the group's overall sales.

Stellantis's portfolio includes the U.S. brands Jeep, Dodge and Chrysler and Peugeot, Citroen, Fiat, Alfa Romeo and Opel in Europe. It bought a 21-per-cent stake in China's Leapmotor for €1.5 billion in October 2023 and now considers Leapmotor its 15th brand.