2018 Automotive News Canada All Stars

When Canadians put their “sticks out for Humboldt” in the evenings immediately after the April 6 bus crash that killed 16 members of the Humboldt Broncos junior hockey team, few — if any — displayed more sticks than Jack Carter Chevrolet-Cadillac-Buick-GMC of Calgary. 

The dealership collected more than 1,500 hockey sticks and lined the exterior of the showroom with them. Players, coaches, hockey parents and fellow Canadians who have nothing to do with organized hockey dropped the sticks at the store’s doorstep.

The dealership initially planned to donate $250 per stick toward the GoFundMe campaign established to aid victims of the crash. The dealership pledged up to a maximum of $10,000, but it easily exceeded that threshold and upped the amount to $50,000. The sticks were donated to minor hockey associations and the needy. 

“Seeing them all lined up has been a moving tribute and outpouring of support for those affected by the Humboldt tragedy,” the dealership wrote in a Facebook post.