Mitsubishi Motor Sales of Canada is giving its Canadian customers something akin to X-ray vision, so they can see for themselves how hybrid vehicles work.
The Japan-based automaker hired North York, Ont.-based St. Joseph Communications to design a 3D-augmented-reality system. A salesperson points to a part of a car, such as a wheel, and the app displays an X-ray-like image.
“The consumer can actually see . . . what’s going on with the vehicle,” says Don Ulmer, senior manager of product planning.
Mitsubishi is putting the AR system in its dealerships to show off the 2018 Outlander plug-in hybrid electric utility vehicle. After testing, the company hopes to offer the made-in-Canada sales tool beyond our borders.