Moncton , NB
Location: Moncton, N.B.
Dealer principal: John Brushett
Number of employees: 65
2017 new-vehicle sales: 1,078, up 9.5%
2017 used-vehicle sales: 829, up 46.7%
Dealer Principal John Brushett on the unusual methods developed to reward employees and show them they are valued: Our dealership offers individual and group performance-based incentives and profit-sharing elements that deliver longterm motivation and satisfaction as the primary recognition/reward for staff. We also offer departmental staff rewards for exceptional performance goals. We incorporate team-building activities, year-end management bonuses, and host substantial, creative, often theme-based staff events.
Brushett on whether the image of working at a dealership has changed in the last five years: Our industry is expanding its appeal to applicants looking for a career, delivering challenging and rewarding experience along with the resources necessary to meet their life goals. I foresee this trend continuing as applicants become more informed about the modern dealership whose success is based in transparent transaction processes, increasing product quality and dealers who invest not only in effective advertising, but long-term success strategies, like state-of-the-art facilities with outstanding employee benefit programs and long-term earning potential.
Brushett on the challengers of hiring/retention in the face of dramatic changes in technology and competition for skilled workers: In today's technology driven world, it's necessary to broaden our scope of advertising resources to ensure we are getting our employment opportunities in front of the best possible demographic of potential employees. While we still utilize traditional media sources, we now use social media and digital conduits.
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