Hyundai Auto Canada
At a time when Canadian light-vehicle sales are down nearly four per cent, Hyundai keeps chugging along: It posted a 3.6-per-cent increase in sales through November that stands in stark contrast to some competitors’ double-digit declines.
Leading the way has been Don Romano, 59, who took over as CEO in 2014. He credited not only the quality of vehicles produced by Hyundai, but changes in the dealership experience in Canada.
Romano said Hyundai has achieved a 90 per cent buy-in from dealers on its new dealership architecture — a bold, copper-and-glass exoskeleton design — as well as improvements to the service process. “It included things like washing every car after service. That adds time and expense to the dealers in addition to the new facilities.”
Dealers “weren’t happy,” he said. “But then, business started to improve.” Through November, Hyundai and its luxury brand Genesis had sold 126,818 vehicles, about 4,400 more than in the same period in 2018.