CEO, Acerta Analytics Solutions
It wasn’t that Greta Cutulenco, 28, came around to cars as much as cars came around to her.
“I’ve always been more into computers and robotics,” said the co-founder and CEO of Acerta Analytics Solutions. “[But] nowadays, a car almost feels like a big computer on wheels.”
To ferret out problems, Acerta uses machine learning — artificial intelligence, or AI — to identify anomalies in the data generated during vehicle production. This allows clients of the Kitchener, Ont., firm, including automakers and now a major North American axle manufacturer, to make fixes early and avoid much higher costs later.
Cutulenco, a winner in Microsoft’s Female Founders Competition, says the increasing complexity of cars makes AI a necessity. “It’s becoming overwhelming to continue either using existing diagnostic tools or to manually solve these issues.”
IN HER OWN WORDS:
“As all of this transformation and complexity is being introduced, I feel more of these types of AI technologies will be necessary for manufacturers to remain competitive in the market.”