2021 Automotive News Canada All-Stars

Automakers and their dealer networks are known for their philanthropic efforts, often supporting charitable causes.

Mazda Canada CEO David Klan recently launched a campaign that strikes at the economic heart of communities. In November, Mazda Canada pledged to donate about $1 million to help local small businesses hurt by the pandemic. Mazda kicked off the campaign by inviting the public to nominate Local Legends — beloved small businesses that were struggling and worthy of a grant. The campaign resonated with the public, drawing 5,000 nominations in just two weeks.

Mazda kept the nomination process free of red tape, requiring only a name, location and short explanation of why the business deserved the funding. As well, Mazda and its partner, Scotiabank, are providing $100,000 to each of three winners. Klan, 53, said the campaign helps the company share Mazda’s “challenger” spirit with the public. It also helps the carmaker and its dealers stand out from the crowd.