Project Arrow Design Team
Students, Carleton School of Industrial Design
Four students at the Carleton School of Industrial Design in Ottawa aren’t specifically studying automotive design. But their darkhorse win in a contest to shape the look of Canada’s first all-Canadian zero-emission concept vehicle might push them into this career direction.
Kaj Hallgrimsson, Jun-Won Kim, Mina Morcos and Matthew Schuetz carried on their full-time studies while working after hours on the Automotive Parts Manufacturers’ Association’s (APMA) Project Arrow competition. Hampered by COVID-19 restrictions, they traded ideas mostly via remote connections.
The team’s human-centred design approach put people’s needs first, including accessibility, in a vehicle that is meant to be not only a showpiece, but also practical. The team found inspiration in three Canadian values — freedom, stability and simplicity — and drew visual cues from both the polar bear and Canada’s bedrock.