Brampton , ON
Location: Brampton, Ont.
Dealer principal: Jonathan Eltes
Number of employees: 106
Human Resources Manager Nicole Romero on lessons learned from managing the dealership through a pandemic: We have learned to be compassionate, resourceful and versatile. Having an open line of communication with your team in a time of uncertainty brings peace and hope. It has shown us that our employees are willing to be versatile alongside us and work in their unique abilities, not just their job roles. The world had changed and so had the needs of the customer and the staff.
Romero on the dealership’s participation in community/charity fundraising events: We have a community program designed to support causes and organizations that our employees hold dear. We will donate $150 per team member to the charity of their choice. We also offer paid volunteer days. We also have our team get involved in fun charity events ... to get involved in a great program and feel like they are giving back.
Leah Simeon, vice-president of Business Development and Marketing, on changes stemming from the shift toward digital retailing: We expanded and shifted our services and digital retail tools to offer Touchless-Service and Touchless-Purchase experiences. With our dealership by appointment only, we offered online videoconference appointments via Zoom and screen share to review new-vehicle inventory and finance options. We kept clients up to date and informed via our website and regular email newsletter updates.