2021 Canadians to Watch

CHOSEN BECAUSE:

Jennifer Luong, 28, has been instrumental in boosting market share for the new Nissan Sentra at a time when consumer appetite is heavily weighted toward crossovers, SUVs and pickups. Successes in customer service and incentives at Infiniti led Luong to Nissan Canada’s marketing office, where she manages crossovers and passenger cars. She spent three-and-a-half years in the field as a fixed-operations manager, working directly with dealerships across southwestern Ontario, and as a dealer operations manager “engaging our dealers as business partners.”

In her most recent role as senior manager of chief marketing management, Luong led the campaign for the new Sentra, “doubling the share from the outgoing model” to 4.8 per cent in March 2020 from 2.4 per cent in April 2019.

IN HER OWN WORDS:

“I call myself a business consultant working directly with dealers, looking for areas of opportunity to expand, best practices and accessing more business. It is important to be the best version of yourself, ... be a positive force, to pay forward what I have learned through mentoring and networking. By keeping the customer in mind, whatever you produce should resonate with the customer.”