Winnipeg , MB
President: Steve Chipman
Dealership group: Birchwood Automotive Group
Number of employees: 70
Human Resources Manager Sarah Giesbrecht on diversity, equity and inclusion in the workplace: Our DEI strategy is continually revised and updated to address underrepresentation in any of the designated groups, build cultural capacity in our workplace and promote inclusion for all our team members and our customers.
General Manager D’Arcy MacLean on steps taken to improve employee retention: We are making efforts in two areas that I think have helped: Ensure the entire team is getting good one-on-one time with leadership in the store on a regular basis so they know they are supported. And, putting together fun things to do in and out of the store.
Giesbrecht on the dealership’s approach to recruiting and retaining female employees: Having females in key leadership roles has not only helped create a supportive culture but also formal mentorship within the dealership. There was the development of an internal group, Women In Automotive Leadership, whose purpose is to shift women’s perspectives so that they consider the automotive industry as a rewarding career choice, and to help develop, inspire and support the present and future women of Birchwood.