Best Dealerships To Work For Canada 2022

President: Justin Barker

Dealership group: Bruce Automotive Group

Number of employees: 24

General Manager Rick Millner on providing staff with training on the sales and servicing of electric vehicles: We have started an EV committee and we have structured training from our manufacturer.

Millner on the impact of digital retailing on hiring and staffing: We always look for skill sets like being comfortable on camera and with social media.

Millner on departments/positions facing the biggest hiring/retention challenges: Sales roles, such as product ambassadors and finance managers.

Millner on lessons learned from managing the dealership during the pandemic and inventory shortages: I have learned, that by coming together, we can still have a successful year. We need to look at month-to-month issues and we work together to switch our focus.