Best Dealerships To Work For Canada 2022

President: Justin Barker

Dealership group: Bruce Automotive Group

Number of employees: 29

General Manager Brittany Deveau on lessons learned about being a better employer amid the challenges of the pandemic and inventory issues: That flexibility is key. We need to be able to adjust as the needs of our employees change; a more flexible work schedule and empathy can go a long way. With the inventory crisis, we had to find new ways to incentivize employees. Remembering that what got us here won’t necessarily take us there, and finding new ways to maximize opportunities.

Human Resources Manager Jennifer Gregory on how the recent emphasis on diversity, equity and inclusion has affected hiring and employment practices: At Bruce Auto Group...we celebrate diversity and inclusivity, respect each other and value our unique experiences. We encourage applications from all qualified candidates, including Indigenous persons, persons with a disability, racially visible persons, women and persons of a minority sexual orientation or gender identity.

Deveau on how digital retailing has influenced hiring and staffing: We definitely need to lean toward those who are well equipped to use a computer, comfortable using video as a means of communication and not intimidated by a social media presence.