2022 Canadians to Watch

CHOSEN BECAUSE:

Sabrina Keeler credits her progress at General Motors Canada to working in a number of jobs with the automaker.

“The last 14 years have been about learning as much as I can about the industry and putting my hand up for roles a little outside my comfort area.”

Keeler, 38, is perhaps reaching one of her most ambitious career milestones, leading Cadillac Canada sales efforts as its first electric vehicle — the Lyriq — arrives in showrooms. She’s working with the dealer network on training, image programs and sales performance as the brand begins a shift to a portfolio that’s exclusively electric.

“Lyriq is going to be a very exciting launch later this year,” Keeler said.

IN HER OWN WORDS:

“There have been several moments where the teams I have worked with have come together and created moments I’m very proud about. Candidly, I’d say the transition now, to EVs, is a pretty pivotal moment in our history, and I’m proud to be contributing to it from a ground-level perspective.”