2024 Canadians to Watch

The seventh annual Canadians to Watch program highlights rising stars in the auto industry, key players and influencers who could be considered architects of transformation, from product lines and production, to groundbreaking technology in the supply chain. The electrification of vehicles — pushed into overdrive by government sales mandates and unprecedented spending by automakers — presents significant challenges but also golden opportunities to drive change. Dealers are on the cusp of this transformation as they’re continually handed new vehicle technology while striving to redefine the customer experience in the age of digital retailing. Automotive News Canada’s 2024 honourees are prime examples of individuals leading an industry that’s intensely remapping its future.