At a time of historically low unemployment, when many businesses are facing staffing shortages and considerable turnover, Automotive News Canada’s 25 Best Dealerships To Work For are keeping retention levels high with a blend of benefits and intangible perks that help staff develop a long-term connection with the workplace. “Employees at the winning firms have a sense of belonging,” said Daniel Bloom, vice-president of market research at Best Companies Group, which implemented and managed the 2022 Best Dealerships survey for Automotive News Canada.
- You can see all the 2022 winners here.
Satisfaction with pay, opportunities for career development, and access to a retirement plan are all differentiators between dealerships that made the 2022 list and those that did not, Bloom said. Recognition for contributions is another big factor that feeds into employees building a lasting feeling of camaraderie, he said.
Canada’s Best Dealerships To Work For strive to create a sense of belonging in the workplace.
Diane Kolibar, chief administrative officer at South Trail Chrysler in Calgary, said her dealership stays competitive with salaries and incentives. But she credits the intangibles for creating the environment that keeps staff fulfilled.
“I firmly believe that you can pay somebody all the money in the world, it’s not going to keep them,” Kolibar said. “You can provide all the incentives in the world that you want, but if they’re not happy with their job or the environment, they’re going to leave.”
Despite the tight labour market in 2022, Kolibar said, South Trail Chrysler, part of the McManes Automotive Group, with 19 dealerships in two western provinces, saw no significant slump in employee retention. The dealership’s transparent approach to decisions, familylike feel and a work environment where the same rules apply to all staff are a few of the key drivers, she said.