When COVID-19 reached pandemic scale in March 2020, Barrie, Ont.-based dealership group AutoIQ fast-tracked a variety of strategies, including some which defied conventional wisdom.
Those moves were implemented after Andrew Ojamae became president of the 16-store group in 2019. They featured a detailed omnichannel strategy, which not only carried the company through two tough years but also permanently changed many of its business practices.
AutoIQ’s blend of collaboration among its team leaders and what Ojamae calls “semi-democratic” decision-making led to a few risky moves, in some cases defying accepted auto retail wisdom. But the results speak for themselves.
From 2019 through 2022, the group, based in Barrie, Ont., 110 kilometres north of Toronto, increased same-store revenue by 28.5 per cent, the company stated in a submission to the Canadian Automobile Dealers Association (CADA). AutoIQ further noted that these performance improvements enhanced its enterprise value and net worth.
As a result of these efforts, CADA named AutoIQ its 2023 Laureate in the business-innovation category.
NEW BOSS, NEW MANDATE