Building a new dealership from the ground up provides an opportunity to gain efficiencies and improve customer service.
South Trail Chrysler-Dodge-Jeep-Ram, which opened in February 2016 in suburban southeast Calgary, managed to do both in one uplifting move, optimizing the use of space while providing a service that boosts customer satisfaction and retention.
Dealer principal Mike McManes said South Trail wanted to add vehicle capacity by storing new cars and trucks on the building’s roof. The structural change required for the parking, however, created wastefully high ceilings — more than nine metres, or about 30 feet — in the service bay area on the main floor.
Wasteful, that is, until Diane Kolibar, the dealership’s chief administrative officer, suggested a novel way to use the dead space.
During construction, a mezzanine level was added above the service bay to create 16,000 square feet (1,500 square metres) for storage of up to 1,400 sets of seasonal tires.
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