Join Automotive News Canada Digital and Mobile Editor Greg Layson in a weekly podcast series on the Canadian auto industry. He’ll speak with experts, insiders and Automotive News Canada reporters about key topics affecting dealers and manufacturers.
Canada Conversations: September 25, 2020 | VW Canada CEO Pierre Boutin on ‘the soul of brand’ and zero-emissions mobility for all
Volkswagen Canada CEO Pierre Boutin talks about what the all-electric ID4 means for the brand, how the pandemic and more electrification at the automaker might affect dealers, and the need to attract more consumers to the brand in Canada.
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