Toyota Canada is confident that a more capable and modern 2022 Tundra will double the company’s market share in a segment where it has little presence. Sales through September this year of 4,977 Tundras represented a tiny 1.9 per cent of the full-size category, long dominated by the Detroit Three.
The goal seems realistic, at least initially, if the competition continues to be hampered by the microchip shortage.
According to the automaker, the only Toyota plant in North America unaffected by the chip shortage is the San Antonio, Tex., factory, that builds the Tundra.