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April 29, 2022 06:02 AM

Acura prices new Integra just below $37,000

Nameplate returns to challenge German-dominated segment

CARLY SCHAFFNER
Automotive News
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    INTEGRAPROTOTYPE-MAIN_i_0.jpg

    Pricing for Acura's 2023 Integra compact sport sedan will start at $36,725, including delivery, when the nameplate returns to the market in early June.

    The price puts the fifth-generation Integra into competition with the Audi A3, Mercedes-Benz CLA and BMW 2 Series Gran Coupe. All three German offerings demand a base price more than $38,000, before shipping.

    Acura Canada also is including a one-year free trial of AcuraLink services, which allows users to unlock doors, find their car, schedule a service appointment and more through their phone. It also offers access to live concierge agents at the touch of a button.

    In the United States, Acura is including two years or 24,000 miles of scheduled maintenance as part of a new program called Acura Maintenance.

    The complementary service is part of a customer retention initiative that Honda and Acura and its dealers are focused on during times of uncertainty, said Dave Gardner, American Honda executive vice president of national operations.

    The 2023 Integra lineup will come in two trims — a base and a sportier A-Spec, which notches the price to $39,425, with destination. Both are powered by a turbocharged 1.5-litre inline four-cylinder engine paired with a continuously variable transmission, delivering 200 hp and 192 pound-feet of torque.

    A technology package can be added to the A-Spec driving the cost to $44,925, including delivery. It includes tech-oriented upgrades such as a wireless charging pad, wireless Apple CarPlay and Android Auto, Amazon Alexa and a larger 9-inch touch screen. The package also offers a manual transmission for no upcharge.

    A Type S likely will follow once Integra starts production in Marysville, Ohio. It will be the first Integra to be built in the United States.

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