MALIBU, Calif. — When it arrives next year, the next iteration of Toyota's th Toyota Camry, will be exclusively hybrid, have all-wheel drive available as an option for all trim levels, and feature new styling and technology inside and out.
Toyota is keeping the Camry on its current platform, but has re-engineered the sedan to improve performance and handling, including giving it a new hybrid powertrain.
Brand head Dave Christ said “it was a big decision because of the volume” to make Camry exclusively hybrid, one that involved balancing battery supplies and regulatory concerns along with market considerations.
“In cars where we sell a hybrid and an internal combustion engine, usually the hybrid is selling faster, at a faster turn rate,” he said, adding that the automaker’s experience converting its now sold-out Sienna minivan to a hybrid-only powertrain for the 2021 model year helped assuage any fears that doing so would hurt Camry’s popularity.
Christ said Toyota “will spend a lot of time on pricing to make sure we’re competitive” with the Camry in order to maintain its sales volume.
Through October, the Camry is Toyota's second-bestselling sedan in Canada with 9,255 deliveries, down 19.3 per cent, and trailing the Corolla by nearly 20,000.
In the U.S., the vehicle is the automaker’s second best-selling vehicle overall, with deliveries off 0.6 per cent at 242,571, trailing only the RAV4 in the lineup. However, Camry Hybrid sales represent less than 11 percent of the nameplate's overall volume in the U.S., according to Toyota. Canadian numbers weren’t available.