DETROIT — Buick is giving customers and dealers a hint of its future design philosophy with the Wildcat electric vehicle concept unveiled Wednesday.
As the brand plans to launch an all-electric lineup in North America by the end of the decade, it will also revamp its design approach by giving vehicles a more sculptural look, wider stance and more spacious interior.
"We are on the cusp of true change, and this concept is a tangible vision of it," Sharon Gauci, executive director of global Buick-GMC design, said in a statement. "It inaugurates the next chapter in Buick's design heritage as we make the crucial transition to our all-electric future."
Every future production vehicle will be informed by the Wildcat concept in some way, Gauci told Automotive News.
The Wildcat shows Buick's new face for EVs, with a low-mounted mouth where a grille would typically be and high-mounted, check mark-shaped headlights and taillights. The windshield wraps around the vehicle, edging into the side glass and flowing into the roofline. The left taillight also shows a black shape of a wildcat when illuminated.
"For Buick, sculptural beauty is really what we're going after," said Therese Pinazzo, Buick exterior and interior design manager. "The vehicle kind of feels like it's moving even when it's standing still."