Buick plans to stop selling gasoline-powered vehicles in North America by the end of the decade after rolling out a full lineup of electric vehicles that will revive the Electra name from its heyday.
The brand will go all-EV in roughly the same time frame as Cadillac and push General Motors closer to its goal of having all light vehicles it sells be fully electric by 2035. Buick, which also updated its logo Wednesday to signal the coming overhaul of its lineup, does not plan to launch any new internal-combustion vehicles after 2024, when its first EV is scheduled to arrive.
The character of Buick's current crossover portfolio, along with its focus on a quiet, safe ride, position the brand to succeed as the industry transitions to EVs, Duncan Aldred, global vice president of Buick-GMC, told Automotive News.