DETROIT — Amid increased competition in the large utility segment, Ford Motor Co. is freshening the Expedition SUV with new technology and trims, all of which come with 4x4 standard in Canada.
The 2022 Expedition, on sale in the first quarter of next year, will come standard with the automaker's latest Sync 4 infotainment system, an optional 15.5-inch touch screen and optional BlueCruise hands-free driver-assist system. In an attempt to broaden the family hauler's appeal, Ford is adding an off-road Timberline variant as well as a Stealth Edition performance package.
Since redesigning the Expedition four years ago, Ford says its market share in the segment has tripled in the United States, and the large SUV's sales increased year over year in 2018 and 2019 before falling in 2020 amid the coronavirus pandemic. North of the border sales have been up and down. Sales in 2020 were down over 2019, which saw sales surpass 2018 numbers. But 2018 sales were down over 2017.
Now, with the arrival of the Jeep Wagoneer, in addition to last year's redesign of General Motors' biggest SUVs, Ford executives say they need to keep investing in the product.
"We designed Expedition for longevity," Jeff Marentic, Ford's passenger vehicle general manager, told reporters ahead of the vehicle's reveal Tuesday at the Motor Bella car show north of Detroit. "The upgraded 2022 Expedition is set to build on this momentum we've created and deliver growth by exciting current Expedition owners and expanding its aspirational appeal to new customers in the years ahead."