DETROIT — Ford Motor Co. is dropping the F-150 pickup's diesel engine option after just three years because of low demand.
The automaker informed dealers last week that it would no longer take orders for the 3.0-liter Power Stroke diesel option after July 16, according to a memo first published on an F-150 forum.
The memo also cited the ongoing global semiconductor shortage and a need to maximize production to meet demand.
"Our customers overwhelmingly order our EcoBoost V-6 gasoline engines, which is why we are removing the diesel from our lineup," Ford said in a statement about its U.S. and Canadian customers. "For customers who need maximum towing torque, we now offer the F-150 PowerBoost [hybrid] as the ideal combination of capability, power and fuel efficiency, which wasn't available when Power Stroke was introduced."