To woody, or not to woody?
That was the question Fiat Chrysler Automobiles design chief Ralph Gilles says he "lost sleep" over when working on a revival of the Jeep Grand Wagoneer.
Ultimately, Gilles decided to forgo the fake wood paneling that adorned a typical Grand Wagoneer in the 1980s, when that was perceived as upscale on a station wagon or SUV.
"Philosophically, we looked at it for a hot second," Gilles told The Detroit News. "We really did try, but the original was contact paper with a vinyl that was applied to the original car. It looked OK, and it made a statement, but they were desperately trying to establish a sense of luxury, which wood at the time was how you did it.