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January 13, 2022 09:00 AM

Next-gen Honda HR-V projects rugged image

Teaser sketches suggest the 2023 Honda HR-V, unique to North America, will have more rugged exterior styling than the outgoing model.

Laurence Iliff
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    2023HondaHRV-MAIN_i.jpg

    Honda Motor Co. is gearing up for the launch this year of the next-gen HR-V subcompact crossover, and teaser sketches suggest it will have more rugged exterior styling than the outgoing model.

    When Honda rolled out a redesigned 2022 model for global markets last year, it said North America would have to wait for a unique version. The subcompact crossover, called the Vezel elsewhere, was launched as a standard hybrid in Japan and Europe.

    Honda is calling 2022 "the year of the crossover" in North America as it seeks to increase light-truck sales to satisfy consumer demand and capture higher transaction prices.

    The automaker recently freshened the Passport midsize crossover with more off-road styling.

    The automaker said the second-generation HR-V will launch in the U.S. this year as a 2023 model. Although the vehicle is uniquely styled for North America, Honda did not offer any mechanical details.

    Honda is planning a bigger push into hybrids, but not on all models.

    The current HR-V in the United States and Canada dates from the 2016 model year, when the first-generation debuted in response to growing consumer interest in small crossovers. The 2022 model has a 141 hp engine and optional all-wheel drive. Pricing starts at $26,200 before shipping.

    Last year, Honda sold 11,616 HR-Vs for 13 per cent year-over-year increase. It was the fifth best-selling subcompact CUV in Canada last year.

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