Next-gen Honda HR-V projects rugged image

Honda Motor Co. is gearing up for the launch this year of the next-gen HR-V subcompact crossover, and teaser sketches suggest it will have more rugged exterior styling than the outgoing model.

When Honda rolled out a redesigned 2022 model for global markets last year, it said North America would have to wait for a unique version. The subcompact crossover, called the Vezel elsewhere, was launched as a standard hybrid in Japan and Europe.

Honda is calling 2022 "the year of the crossover" in North America as it seeks to increase light-truck sales to satisfy consumer demand and capture higher transaction prices.

The automaker recently freshened the Passport midsize crossover with more off-road styling.

The automaker said the second-generation HR-V will launch in the U.S. this year as a 2023 model. Although the vehicle is uniquely styled for North America, Honda did not offer any mechanical details.

Honda is planning a bigger push into hybrids, but not on all models.

The current HR-V in the United States and Canada dates from the 2016 model year, when the first-generation debuted in response to growing consumer interest in small crossovers. The 2022 model has a 141 hp engine and optional all-wheel drive. Pricing starts at $26,200 before shipping.

Last year, Honda sold 11,616 HR-Vs for 13 per cent year-over-year increase. It was the fifth best-selling subcompact CUV in Canada last year.