Hyundai is betting on a return to popularity of the sedan as it launches refreshed versions of its Sonata and Elantra models, offering new styling for both and optional all-wheel drive for the first time on Sonata.
“Despite contractions over the last few years, the compact sedan segment remains significant from a volume perspective,” said Steve Flamand, executive director of product and corporate strategy at Hyundai Auto Canada. “Although the segments have decreased in absolute size in recent years, they remain relevant for our customers and present a substantial opportunity for Hyundai to deliver reliable, well-equipped and stylish options for customers,” he said during the Aug. 30 virtual launch of the 2024 versions of the two sedans.
Added Jon Simmons, senior group manager for Hyundai Motor America, “The rumours of sedans going away are far from true.”