Skip to main content
Sister Publication Links
  • Automotive News
  • Automotive News Europe
  • Automotive News China
  • Automobilwoche
Subscribe
  • Subscribe
  • login
  • HOME
  • News
    • News by Brand
    • Auto Shows
    • Canadians Abroad
    • Photo Galleries
    • Automakers
    • Suppliers
    • Retail
    • Dealer Best Practices
    • Government Relations
    • Trade and Tariffs
    • Technology
    • Labour
    • Aston Martin
    • BMW
      • Mini
      • Rolls Royce
    • Daimler
      • Mercedes Benz
      • Smart
    • Ferrari
    • Ford
      • Lincoln
    • General Motors
      • Buick
      • Cadillac
      • Chevrolet
      • GMC
    • Honda
      • Acura
    • Hyundai
      • Kia
    • Mazda
    • Mitsubishi
    • Nissan
      • Infiniti
    • Stellantis
      • Alfa Romeo
      • Chrysler
      • Dodge
      • Fiat Chrysler
      • Jeep
      • Fiat
      • Lancia
      • Maserati
      • Ram
    • Subaru
    • Tata
      • Jaguar
      • Land Rover
    • Tesla
    • Toyota
      • Lexus
    • Volkswagen
      • Audi
      • Bentley
      • Bugatti
      • Lamborghini
      • Porsche
    • Volvo
    • VinFast
    • Toronto Auto Show
  • Opinion
    • Blogs
  • Video
  • Podcasts
  • EVENTS & AWARDS
    • 2022 Auto News Canada All-Stars
    • 2022 Canadians To Watch
    • Notable Champions of Diversity
    • Best Dealerships To Work For
    • Canada Congress
    • Retail Forum: Dealer Discussions
    • Leading Women Roundtables
    • Embracing Diversity Roundtable
    • Embracing Diversity Roundtable Volume 2
    • EVs Decoded
    • 2023 Best Dealerships To Work For nominations
  • Jobs & Classifieds
  • +MORE
    • IN THE DRIVER'S SEAT
    • NEWSLETTERS
    • SUBSCRIBE
    • CLASSIFIEDS
    • PEOPLE ON THE MOVE
    • COMPANIES ON THE MOVE
    • WEBINARS
    • ADVERTISE WITH US
    • CONTACT US
    • DIGITAL EDITION
    • PUBLISHING PARTNERS
MENU
Breadcrumb
  1. Home
  2. Cars & Concepts
July 27, 2020 07:01 PM

Rolls-Royce simplifies Ghost styling

Nick Gibbs
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Rolls Royce Ghost 900x540.jpg

    Rolls-Royce is giving the next-generation Ghost sedan a minimalist design that taps into customers’ new-found desire for a less flashy "post-opulent" look, the company said.

    The second-generation Ghost replaces a model that since its debut in 2009 has become the best-selling model in the ultraluxury brand’s 116-year history.

    The new Ghost, which will slot below the larger Phantom in Rolls-Royce’s lineup, will be launched in September, the company said.

    Rolls-Royce is teasing the car’s unveiling with a series of animated shorts starting with design.

    The company began work on the car six years ago, starting with an investigation of what customers were looking for.

    "We found that these clients are showing a marked tendency toward luxury objects that celebrate reduction and restraint -- that don’t shout, but rather, whisper," CEO Torsten Müller-Ötvös said in the statement.

    The Ghost was designed with restraint in mind.

    "We wanted something pure and clean," designer Henry Cloke said in the animated movie. "We removed all unnecessary design, deleted shutlines and pursued a minimal aesthetic, while ensuring the new Ghost was unmistakably a Rolls-Royce."

    Cloke said bodies had to be hand-welded to achieve the effect Rolls-Royce wanted, while the aluminum architecture shared with the Phantom sedan and Cullinan SUV was "completely reconfigured."

    Cloke, who is credited with the design of the Ghost in the absence of a Rolls-Royce design director, said that the team discovered during the process that "creating perfect simplicity is really, really complex."

    Rolls-Royce ended production of the Ghost in 2019. Deliveries of the new model will start globally in the first quarter of 2021, the company said.

    Rolls-Royce, owned by BMW Group, posted record U.S. sales of 5,152 cars in 2019 fueled by demand for the Cullinan. The automaker sold 120 vehicles in Canada last year, up from 108 in 2018.

    RECOMMENDED FOR YOU
    CARS & CONCEPTS: New or refreshed offerings from VW, Acura, Polestar and more
    Recommended for You
    2024 VW ID7
    CARS & CONCEPTS: New or refreshed offerings from VW, Acura, Polestar and more
    FORDRADIO-MAIN_i.jpg
    Ford to keep tuning into AM radio for 2024
    2024 Toyota Tacoma Limited side.jpg
    Redesigned 2024 Tacoma fights off midsize rivals with hybrid, new trims and tech
    Achyut Jajoo, Rory Macleod
    Sponsored Content: Expert Insights: The Future of Connected Vehicles and Customer Experiences
    Digital Edition
    May 2023 Issue
    View latest issue
    See our archive
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up today for our Weekly Newsletter, Daily Newsletter and Breaking News Alerts. We'll deliver the news you need to know straight to your inbox.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Subscribe Now

    An Automotive News Canada subscription includes 12 monthly issues – delivered in print to your doorstep, and digitally to your inbox – plus unlimited, 24/7 access to our website.

    Subscribe Now
    Connect With Us
    • Facebook
    • Twitter
    • Instagram

    Our Mission

    The Automotive News Canada mission is to be the primary source of industry news, data and understanding for the industry's decision-makers interested in Canada.

    Contact Us

    1155 Gratiot Ave
    Detroit MI 48207

    1-877-812-1257

    Email Us

    ISSN 2475-5001 (print)
    ISSN 2475-501X (online)

    Resources
    • About us
    • Contact Us
    • Digital Edition Archive
    • Advertise with Us
    • Reprints
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Canada
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
    • News
      • News by Brand
        • Aston Martin
        • BMW
          • Mini
          • Rolls Royce
        • Daimler
          • Mercedes Benz
          • Smart
        • Ferrari
        • Ford
          • Lincoln
        • General Motors
          • Buick
          • Cadillac
          • Chevrolet
          • GMC
        • Honda
          • Acura
        • Hyundai
          • Kia
        • Mazda
        • Mitsubishi
        • Nissan
          • Infiniti
        • Stellantis
          • Alfa Romeo
          • Chrysler
          • Dodge
          • Fiat Chrysler
          • Jeep
          • Fiat
          • Lancia
          • Maserati
          • Ram
        • Subaru
        • Tata
          • Jaguar
          • Land Rover
        • Tesla
        • Toyota
          • Lexus
        • Volkswagen
          • Audi
          • Bentley
          • Bugatti
          • Lamborghini
          • Porsche
        • Volvo
        • VinFast
      • Auto Shows
        • Toronto Auto Show
      • Canadians Abroad
      • Photo Galleries
      • Automakers
      • Suppliers
      • Retail
      • Dealer Best Practices
      • Government Relations
      • Trade and Tariffs
      • Technology
      • Labour
    • Opinion
      • Blogs
    • Video
    • Podcasts
    • EVENTS & AWARDS
      • 2022 Auto News Canada All-Stars
      • 2022 Canadians To Watch
      • Notable Champions of Diversity
      • Best Dealerships To Work For
        • 2023 Best Dealerships To Work For nominations
      • Canada Congress
      • Retail Forum: Dealer Discussions
      • Leading Women Roundtables
      • Embracing Diversity Roundtable
      • Embracing Diversity Roundtable Volume 2
      • EVs Decoded
    • Jobs & Classifieds
    • +MORE
      • IN THE DRIVER'S SEAT
      • NEWSLETTERS
      • SUBSCRIBE
      • CLASSIFIEDS
      • PEOPLE ON THE MOVE
      • COMPANIES ON THE MOVE
      • WEBINARS
      • ADVERTISE WITH US
      • CONTACT US
      • DIGITAL EDITION
      • PUBLISHING PARTNERS