Unifor is lobbying Fiat Chrysler Automobiles to build in Windsor, Ont., a vehicle the automaker hasn’t even confirmed, yet.
In an early-morning Facebook post Thursday, Unifor Local 444, which represents about 5,000 workers at FCA’s minivan plant, called on the automaker to build a midsize pickup at the factory.
Multiple U.S. media outlets say the company filed a trademark application for the name "Dakota," related to "parts for vehicles, namely, automotive exterior decorative trim," according to a U.S. Patent and Trademark Office posting.
Ram dropped the midsize pickup in 2011 after a 25-year run.
“To be clear, Ram has *not officially announced its intention to launch a new Dakota just yet. However, while FCA *may have applied for a Dakota trademark to protect itself from others using the name, it does signal that the company may actually use the name in the coming years,” Unifor Local 444 posted on its Facebook page Thursday at about 1 a.m. ET. “If you want it built right, build it Windsor! It’s what we do!!”
FCA Canada wasn't immediately available for comment.