Volvo Cars Canada will soon be putting rubber on the road in a slightly different way.
The company has partnered with Canadian shoemaker Casca footwear to launch a limited-edition sneaker inspired by the all-electric Volvo XC40 Recharge and made with recycled material.
Volvo says 10 per cent of each shoe’s sole is made from recycled car tires, the first time the material has ever been used in a Casca shoe as part of an intentional repurposing and recycling of materials. Seven recycled plastic bottles are used to make the yarn for each breathable, flexible knit upper portion of the shoes.
Casca said in a joint news release with Volvo Canada that “the goal was to create a shoe rooted in conscious design” and that it drew on “influences of the XC40 Recharge.”
“The Volvo XC40 Recharge was designed to reduce environmental impact, so it was the perfect inspiration for the shoe,” Kevin Reid, lead director and co-founder of Casca. “Through this collaboration we’re also celebrating many design firsts – our first shared design, our fastest production to market, and new recycled materials we’ve never used before.”