MILAN, Italy — Volvo Cars aspires to deliver 1.2 million vehicles globally by mid-decade, nearly double last year's volume. To get there, the Swedish automaker is betting big on a small new electric model aimed at younger buyers.
The EX30 is aimed at the millennial and Gen Z market, which premium automakers have mostly ignored. Tesla and Mercedes have compact electric crossovers but they are larger and pricier.
Canadian pricing and payment terms will be available closer to delivery time. But, in the United States, the 2025 Volvo EX30 starts at $36,145 (all figures in USD), including shipping, and arrives in the U.S. next summer. The sub-$35,000 sticker price is even more remarkable because the vehicle is subject to a hefty 27.5 per cent U.S. tariff on models built in China.