Jeep made its name with a rugged, off-road persona, but the brand is about to add a luxurious tint with the hulking 2022 Wagoneer and Grand Wagoneer.
The three-row utility vehicles are taking the brand upstream with a mix of size, craftsmanship and technological prowess that it hasn't offered before.
The body-on-frame SUVs will bear the Jeep name, but they'll come with their own character, says Christian Meunier, Jeep's global boss.
Jeep is introducing the production versions of the Wagoneer and Grand Wagoneer on Thursday. A Grand Wagoneer concept was unveiled last summer.
The vehicles will reach dealerships in the second half of the year.
"Wagoneer and Grand Wagoneer are born from Jeep, but their character is different from the rest of the brand. They are born with a flair of their own," Meunier said during a media preview of the vehicles. "And [they're] not only what they used to be, they are modern and forward-looking. There is a pure DNA we're building on to make these products absolutely unique."
Jeep is in the midst of a product overhaul that is pushing the brand into new territory and reshaping its most high-profile nameplates. In addition to the Wagoneer and Grand Wagoneer, 2021 will see the introduction of the next-generation Grand Cherokee, which will get its first three-row variant in the second quarter and an electrified 4xe version later this year. The V-8-powered Wrangler Rubicon 392 is due out in the spring, and a freshened Compass will join the lineup in the months ahead.