Much has changed for auto suppliers in the three years since they last converged at a fully in-person CES in Las Vegas.
The impact of the COVID-19 pandemic, the seemingly endless list of sourcing challenges the industry has dealt with and the accelerating shift to electric vehicles have forced suppliers to reexamine their supply chains and contemplate what role they should play in this new world.
And CES provides a broad venue for suppliers to lay out their visions of what they'll look like moving forward.
CES "has been a major focus point for innovations and the latest technologies for many years, and its importance has long since extended beyond consumer electronics," Yves Andres, a member of the Hella management board, said in a statement.
Others will also be on the show floor and at nearby hotels and resorts, hosting customers and journalists at booths showcasing their new technologies during the event this week.