Hyundai Canada is offering dealer invoice pricing to Canadian first responders and health care workers. The company is also giving financial relief and extended warranties to current customers.
The invoice pricing program is immediately available to all first responders and medical staff across Canada. Paramedics, firefighters, corrections officers, hospital staff and long-term care employees qualify. The discount is available on the purchase, finance or lease of any Hyundai vehicle and can be layered onto other existing offers.
“Our first responders and health care workers have shown immense strength, resilience and compassion during this pandemic. Giving back to those who have given so much to our communities is undeniably the right thing to do,” Don Romano, CEO of Hyundai Auto Canada Corp., said in a statement. “We’ve created this program to show our appreciation and offer a heartfelt thank-you for their remarkable work.”
The program is available at Hyundai dealerships across Canada until July 31.
Hyundai Canada is also offering current customers who find themselves in financial trouble some relief on a case-by-case basis.
A new “We’re here to help” video ad campaign also assures customers who need service that “new protective measures” have been taken to keep showrooms and service bays safe. And finally, the company has extended warranties set to expire between March 1 and May 31 to June 30 at no charge and without request.
The offers are just the latest COVID-19 response from the company. In April, Hyundai Canada donated more than 152,000 gloves and 100,000 masks to local health care workers at the Markham Stouffville Hospital.