NEW YORK — As Chrysler officials worked on a repositioning strategy this year, new CEO Christine Feuell expressed a need for the brand to become more "customer-centric."
Chrysler had been pulled under a 14-brand umbrella formed by the merger of Fiat Chrysler Automobiles and PSA Group to form Stellantis in 2021, and it was looking for direction.
The brand decided it would turn to consumers to help chart a fresh path as it sought to do away with gasoline engines by 2028.