Tesla's aggressive sales tactics, including multiple price cuts since January, are helping the electric vehicle maker achieve CEO Elon Musk's lofty goal of growing deliveries by 50 percent annually, despite high interest rates and growing EV competition.
Tesla sold a record 889,015 vehicles globally from January to June, the company reported. It captured about 60 per cent of the U.S. EV market in the first half, according to industry estimates, and the Tesla Model Y displaced the Toyota RAV4 as the most popular non-pickup model.
It's seen similar success in Canada, where it sold an estimated 15,700 vehicles through the first half of this year, according to the Automotive News Research and Data Center in Detroit.
With those recent successes, Tesla's dynamic-pricing model — with constantly shifting prices and incentives — is not going away anytime soon, company executives said.