DETROIT — Dodge couldn't quietly join the electric-vehicle party, it had to crash it and make some noise in the process.
The brand, known for a brash attitude and roaring engines, is making clear it won't water down that audacity in the battery-power era. In contrast to the parade of near-silent EVs introduced in recent years, the Charger Daytona SRT, an electric muscle car concept Dodge showed last week, is just as loud and fast as today's 700-plus-hp Hellcats.
"Dodge is going to get lost if we're trying to do the same thing as everybody else, so let's go, let's invent, let's create, let's do something different than [what] anybody else out there is doing," Dodge CEO Tim Kuniskis said. "Let's show them that electrification can still shock people."