Young women contemplating a career in the automotive industry should take risks while being true to their values, Bev Goodman, CEO of Ford Motor Co. of Canada, says.
“As I reflect back on my career and journey, it’s the importance of taking chances and putting yourself out there and trying new things that are scary,” Goodman said during a fireside chat at the second annual Empowering Auto conference Sept. 18 in Toronto. “Sometimes things are pushed on you that feel really scary. Sometimes you’ll fail, but you’ll learn from it. I took chances, I tried.”
Goodman was among the roster of speakers at the conference, which drew more than 550 people, including 250 students. The industry-wide event is designed to inspire, educate, support and encourage women and diversity in the automotive industry.
The lineup included author and MBA instructor Fotini Iconomopoulos, who offered tips on the art of negotiation, panel discussions with practical advice on how to get ahead in a male-dominated industry, and a candid conversation with Toronto daytime talk show host, Tracy Moore from CityTV’s Cityline, on the struggles she faced as a black woman breaking barriers in the television industry.