TORONTO — Former Mercedes-Benz Canada CEO Tim Reuss will become the head of the Canadian Automobile Dealers Association on Sept. 3, the CADA said.
Reuss will replaces CADA CEO John White, who will step down from the role after about three years on the job.
“Given his extensive background and understanding of the direction our industry is taking, we are confident that Tim is well-suited to lead our association through these dynamic times,” CADA Chairman Perry Itzcovitch said in a news release.
Reuss led Mercedes in Canada from 2011-15 and worked in a variety of roles with Daimler in the 24 years preceding that, including as CEO of DaimlerChrysler Vans and as head of the Mercedes-Benz corporate retail division in Rome.
According to the Automotive News Data Center in Detroit, annual new-vehicle sales at Mercedes Canada rose by 32 per cent between 2012, his first full year as CEO, and 2015.
Following his departure from Mercedes, Reuss was president of the Dilawri Group of Companies, Canada’s largest dealership group. He was in that role for about one year from 2016-17. In 2017, he became a managing partner at TAR Consulting and a senior adviser at McKinsey & Co., a consulting firm based in the United States.
According to his LinkedIn profile page, Reuss graduated from Stanford University with a bachelor’s degree in economics in 1987. In 2017, he graduated from the University of Toronto’s Rotman School of Management.
Reuss was selected for the role after a roughly three-month search. According to CADA, the group’s executive board and search committee consulted with White and hired the search firm Amrop Knightsbridge during that time.
White will step down as president at the end of August to return to Montreal. He told Automotive News earlier this year that he plans to stay active in the automotive sector moving forward.
“In the meantime, I’m keeping my head down and staying focused on the task at hand,” he said.