Genesis Motors is shuffling its executive ranks in Canada and Europe, promoting National Sales Manager Eric Marshall to lead the luxury brand in Canada as Lawrence Hamilton departs to take over as managing director of the luxury brand’s fledgling European operations.
Beginning Sept. 1, Marshall, will oversee all operations at Genesis Motor Canada in his new role as director.
Born and raised in Montreal, Marshall, 46, has been with Genesis since it launched in Canada in 2016, starting as a senior sales manager, before being promoted to lead national sales. The company said Marshall is among the “architects” of the brand’s development in Canada, helping establish its “unique” agency model and create agreements with its distributor network. He joined Genesis’ parent firm Hyundai in 2015 following nearly seven years with General Motors Canada.
Marshall said he is humbled and “beyond excited” to take on the new role.
“We are determined to carry on the strong momentum the brand has experienced during its short lifespan and look forward to continued success with our network of distributors who are committed to delivering exceptional experiences.”