Jeep, which is on pace for a fifth consecutive year of U.S. sales declines, is getting new leadership in North America.
At the same time, Jeep is on pace for a sales decline following a two year stretch of growth in Canada.
Maserati North America CEO William Peffer will replace Jim Morrison as head of Jeep in the region, parent company Stellantis said Wednesday. Morrison will lead the newly formed Jeep Performance Parts business.
Peffer, a former Kia Motors America sales executive, spent one week as that company's COO before joining Stellantis at the end of 2020.
"We are entering a new chapter for the region, and I'm confident both Bill and Jim will bring their passion and intense customer focus to their new assignments," Stellantis North America COO Mark Stewart said in a statement. "Bill's deep brand experience will bring a unique and valuable perspective for the Jeep brand as it begins to roll out its electric portfolio next year. Jim's unbridled passion for Jeep and its capability on and off road will help to elevate and accelerate our aftermarket business, most importantly with the brand's electric future just around the corner for our North American customers."